By Renuka Rajadurai
The stylish new ad from Seat certainly caught my attention with its 1950’s inspired creative style. The execution features a fat and ugly Cupid flying alongside the new Ibiza from Seat.
With the words ‘LOVE MACHINE’ tattooed across his chest old Cupid resembles nothing like the one you’d imagine, but bold and inspired he relfects the moving collage creative, something of a likeness to the opening credits of Mad Men.
As the tip of his arrows pierce the heats of those he and the Ibiza fly by, they instantly fall for the savvy new coupe.
Captivating in a visually stunning way to the last second when he fires an arrow through the screen and the audience too it struck by love…
View the ad here and let me know what you think:
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