Wednesday, March 10, 2010

Car buisiness Lingo

Up- A fresh customer who comes on the lot. Who ever is “up” (next in line) takes the up (talks to the costumer). If someone had three “ups” today then they talked to three fresh customers.

Tire Kicker- Someone who has no intentions of buying a car but wants to look at all of them. They often come over from the service department.

Stroker- Someone who has no intentions of buying a car but doesn’t have the balls to tell the salesman so they pretend they are interested and usually leave saying something like “we have a movie to catch” or we have a roast in the oven” or “Do you have a card?” as if to try and not hurt the car sales mans feelings.

Mr. and Mrs. Strokenowski- Referring to a stroker, or a couple of strokers. Example: I had only one up today and it was Mr. and Mrs Strokenowski.

Plus Plus Plus- A shorter version of the vehicle price plus Taxes, plus Tag , plus Dealer Fee, Plus Lemon Law Fee, plus so on and so forth. Example: They could have the car $28,000 plus, plus, plus

First Pencil- The first set of numbers presented. Usually sticker price plus plus plus

Lay Down- Someone who buys after seeing the first pencil with out trying to negotiate in any way

Mr. and Mrs Laydownski- Referring to a lay down. Example: I had a great day! Mr and Mrs. Laydownski bought a car  today.

Be Back- A customer who leaves saying “we’ll be back”

Be Back Bus- an imaginary bus that a be back climbs on after leaving the dealership that drives around everywhere except for back to the dealership and is never seen again.

O.T.D.- Out The Door. A number referring to total cost of a vehicle with all taxes and fees included.

Walking Numbers- A ridiculously low set of numbers presented to the customer as they are walking out the door to price shop other dealerships. It is usually not accurate.

Baguette- Given to customers who are wasting a salesmans time or being extremely unpleasant and rude. Example: Do you like baguettes sir? Yes or no Well baguette the F^@k outa here!

Good-Buy- When a customer offers a ridiculously low offer. Example: A customer offers $10,000 for a vehicle tagged at $30,000. Sounds like your looking for a good buy? Well good bye!

and they kick the customer out of the dealership.

Chizzler- Someone who keeps asking for more and more off the price by asking foe spoilers, window tint, and more money until the dealership makes no money, loses money, or tells them to leave.

Roach- Someone who has no money or credit

Ghost- Someone who can not buy anything because of a usually good, but very limited credit history.

Credit Bandit- Someone with credit so bad they obviously only buy things on credit with intentions of never paying it back.

Tanked- When a customer has negative equity in their vehicle and owes more than it is worth then they are tanked.

Upside Down-”Tanked” Example: “They where upside down $6,000 on their trade in.

C.B.S. Disease- Can’t Buy S#!t disease.ive the honest

Tower- The sales managers desk. Often elevated to cause the salesmen and customers to feel intimidated and vulnerable.

Sales Desk- The sales managers desk.

Box- The finance office. If a customer agrees to numbers and is signing the paperwork then they are in the box with a finance manager. The salesman usually uses this time to go gas up the customers vehicle for them.

T.O.- Turn Over. If a salesman is making zero progress with a customer then they T.O. it to a manager or more experienced salesman to see if they can make any progress.

Write Up- Working numbers on paper inside the dealership with a customer.

Walk Around- A presentation of the vehicle the salesman is trying to sell. Ideally it is done before a test drive.

Silent walk around- A wordless evaluation of a trade in before going inside in which a salesman touches and rubs all the imperfections on the trade in as if to point them out to the customer and make them feel like it should be worth less. If the salesman talks during the silent walk around then it losses the effect.

Mini/Flat- A minimum commission. Usually between $50 and $200. A dealership will never under any circumstances pay a salesman less than a mini for selling a car even if it results in negative profit.

Pound- $1000. if a deal created $5,000 gross profit then it is referred to as five pounder.

Nickel- $500

Tore their heads off- To make extremely large profits off a costumer. Example: “We tore their heads off.”

Broom- When a salesman greets a customer but never seems to get any further, they are a broom because they keep brooming or sweeping customers right off of the lot.

Hooked- When a customer calls the dealership and you set an appointment with them. Although a salesman is not supposed to give a price over the phone it is usually done by quoting an extremely low, fictitious, price to get the customer excited about coming to the dealership.

Too Highs- Referring to foreigners (usually Asians and Indians) who are not fluent in English. When seeing the price tag on a vehicle

they say “too high, too high!”

H.M.O.’s- A “too high”. Notorious for asking How Much Off?

[Via http://lukethecarsalesman.wordpress.com]

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